Business of the Week: Marla Communications


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While branding and marketing strategies remain a key part of the range of services provided by local business Márla Communications, the agency continues to increase their resources and expertise in the area of digital marketing.


Digital marketing has arguably become the most important marketing communication mechanism, with the average person now spending more time online than on all other media combined.


According to Sheila Gallogly, Managing Director of Márla Communications “If a business is not devoting resources to digital marketing, they are at an immediate and serious disadvantage; customer engagement is happening online – all day, every day. However, having a presence on line is not enough; it is essential that businesses have a targeted and measurable approach, based entirely on their customer profile, their wants/needs and expectations”.


Márla Communications have just launched a ‘Digital or Bust’ campaign, highlighting the need for businesses to challenge their own thinking in terms of their on-line strategies, across all digital variables including web communication, search engine optimisation & ad campaigns, social media management and on-line video. As part of this campaign, Márla Communications are offering Chamber Members a FREE website health check throughout the month of June. To avail of this offer, or any of the other digital marketing services offered by Márla Communications please contact Ann Marie Coonan, Marketing Director at Márla Communications.


Since the business was first established in 2006, Márla Communications has built a national client base of over 300 clients, spanning all market sectors including food marketing, tourism, professional services, government bodies and charities. The team work with some of Ireland’s most prestigious brands, including ABP Meats, Portobello Institute, Kerrigan’s Food for Fitness and The Irish Exporters Association; as a local agency, they also work with a wide range of Waterford based companies including Sienna Home Furnishings, Glorious Sushi, Aoife Hearne and Coffee House Lane. They also work closely with Waterford Council and Waterford Local Enterprise Office.


The team at Márla Communications would be delighted to hear from any of their fellow Chamber members to discuss both their online / offline marketing requirements.




Waterford Chamber, 2 George's Street, Waterford, X91 AH9K, Ireland.
Registered in Ireland No: 130123 VAT No: 4877590E